πŸ” Privacy Policy

How we collect, use, and protect your personal information

Last updated: October 20, 2025

πŸ“‹ Introduction

At Flipkart, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and mobile applications.

🎯 Our Privacy Commitment

  • Transparency: Clear information about data collection and use
  • Control: You have control over your personal information
  • Security: Industry-leading security measures protect your data
  • Compliance: We follow all applicable privacy laws and regulations

πŸ“– Scope

This Privacy Policy applies to:

πŸ“Š Information We Collect

We collect different types of information to provide and improve our services:

πŸ‘€ Personal Information

  • Name and contact details
  • Email address and phone number
  • Date of birth and gender
  • Delivery addresses
  • Profile pictures

πŸ’³ Payment Information

  • Payment method details
  • Billing addresses
  • Transaction history
  • Refund information
  • Wallet balances

πŸ›οΈ Shopping Information

  • Purchase history
  • Product preferences
  • Wishlist and cart items
  • Reviews and ratings
  • Return and exchange requests

πŸ“± Technical Information

  • Device information and identifiers
  • IP address and location data
  • Browser type and version
  • App usage patterns
  • Log files and analytics data

🌐 Usage Information

  • Pages visited and time spent
  • Search queries and results
  • Click patterns and navigation
  • Feature usage statistics
  • Performance metrics

πŸ“ž Communication Data

  • Customer support interactions
  • Chat and call recordings
  • Email communications
  • Survey responses
  • Feedback and complaints

πŸ” How We Collect Information

πŸ“ Direct Collection

πŸ€– Automatic Collection

🀝 Third-Party Sources

🎯 How We Use Your Information

We use your information for the following purposes:

πŸ›οΈ Service Provision

πŸ“ˆ Personalization

πŸ“ž Communication

πŸ”’ Security and Fraud Prevention

πŸ“Š Analytics and Improvement

🀝 Information Sharing and Disclosure

We may share your information in the following circumstances:

πŸͺ With Sellers

🚚 With Service Providers

βš–οΈ Legal Requirements

πŸ”„ Business Transfers

πŸ›‘οΈ Protection Measures

We require all third parties to respect the security of your personal data and treat it in accordance with applicable laws. We only allow them to process your data for specified purposes and in accordance with our instructions.

βš–οΈ Your Privacy Rights

You have the following rights regarding your personal information:

πŸ‘οΈ

Right to Access

Request copies of your personal data and information about how it's processed.

✏️

Right to Rectification

Request correction of inaccurate or incomplete personal information.

πŸ—‘οΈ

Right to Erasure

Request deletion of your personal data under certain circumstances.

⏸️

Right to Restrict

Request restriction of processing your personal data in specific situations.

πŸ“€

Right to Portability

Request transfer of your data to another service provider in a structured format.

🚫

Right to Object

Object to processing of your personal data for marketing or other purposes.

πŸ“§ How to Exercise Your Rights

πŸ”’ Data Security

We implement comprehensive security measures to protect your personal information:

πŸ›‘οΈ Technical Safeguards

🏒 Organizational Safeguards

πŸ”— Learn More

For detailed information about our security measures, please visit our Security Page.

πŸ“… Data Retention

We retain your personal information for different periods depending on the type of data and purpose:

Account Information

Retained while your account is active and for a reasonable period after closure for legal and business purposes.

Transaction Data

Kept for 7 years from the date of transaction for accounting, tax, and legal compliance purposes.

Marketing Data

Retained until you opt out of marketing communications or for 3 years from last interaction.

Support Records

Maintained for 2 years from the date of interaction for quality assurance and training purposes.

Analytics Data

Aggregated and anonymized data may be retained indefinitely for business intelligence purposes.

πŸ—‘οΈ Data Deletion

πŸͺ Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

πŸ”§ Types of Cookies

βš™οΈ Managing Cookies

⚠️ Important Note

Disabling certain cookies may affect the functionality of our platform and limit your user experience.

🌍 International Data Transfers

Your information may be transferred to and processed in countries other than India:

πŸ”’ Safeguards

πŸ“ Transfer Locations

πŸ‘Ά Children's Privacy

We are committed to protecting children's privacy:

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ For Parents

If you believe your child has provided personal information without consent, please contact us immediately at privacy@flipkart.com.

πŸ“ Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements:

πŸ“’ Notification Methods

⏰ Effective Date

πŸ“ž Contact Us About Privacy

If you have questions about this Privacy Policy or our privacy practices, please contact us:

πŸ“§ Privacy Team

privacy@flipkart.com

πŸ›‘οΈ Data Protection Officer

dpo@flipkart.com

πŸ“± Phone

1800-208-9898

πŸ“ Postal Address

Privacy Officer
Flipkart Internet Private Limited
Buildings Alyssa, Begonia & Clove
Embassy Tech Village, Outer Ring Road
Devarabeesanahalli Village
Bengaluru – 560103, Karnataka, India

⏱️ Response Time

We will respond to your privacy inquiries within 30 days of receipt.