π Introduction
At Flipkart, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and mobile applications.
π― Our Privacy Commitment
- Transparency: Clear information about data collection and use
- Control: You have control over your personal information
- Security: Industry-leading security measures protect your data
- Compliance: We follow all applicable privacy laws and regulations
π Scope
This Privacy Policy applies to:
- Flipkart website (flipkart.com)
- Flipkart mobile applications
- All related services and features
- Interactions with customer support
π Information We Collect
We collect different types of information to provide and improve our services:
π€ Personal Information
- Name and contact details
- Email address and phone number
- Date of birth and gender
- Delivery addresses
- Profile pictures
π³ Payment Information
- Payment method details
- Billing addresses
- Transaction history
- Refund information
- Wallet balances
ποΈ Shopping Information
- Purchase history
- Product preferences
- Wishlist and cart items
- Reviews and ratings
- Return and exchange requests
π± Technical Information
- Device information and identifiers
- IP address and location data
- Browser type and version
- App usage patterns
- Log files and analytics data
π Usage Information
- Pages visited and time spent
- Search queries and results
- Click patterns and navigation
- Feature usage statistics
- Performance metrics
π Communication Data
- Customer support interactions
- Chat and call recordings
- Email communications
- Survey responses
- Feedback and complaints
π How We Collect Information
π Direct Collection
- Account Registration: When you create an account
- Profile Updates: When you update your profile information
- Purchases: During the checkout and payment process
- Customer Support: When you contact us for help
- Surveys and Feedback: When you participate in surveys
π€ Automatic Collection
- Cookies and Tracking: Through cookies and similar technologies
- Log Files: Server logs of your interactions
- Analytics: Usage patterns and performance data
- Device Information: Technical specifications and identifiers
π€ Third-Party Sources
- Social Media: When you connect social media accounts
- Payment Partners: Transaction data from payment processors
- Delivery Partners: Shipping and delivery information
- Marketing Partners: Campaign performance data
π― How We Use Your Information
We use your information for the following purposes:
ποΈ Service Provision
- Process orders and payments
- Manage your account and profile
- Provide customer support
- Handle returns and refunds
- Deliver products and services
π Personalization
- Recommend products based on your preferences
- Customize your shopping experience
- Show relevant advertisements
- Provide personalized content
- Improve search results
π Communication
- Send order confirmations and updates
- Notify about offers and promotions
- Provide customer support
- Send security alerts
- Share important policy updates
π Security and Fraud Prevention
- Detect and prevent fraudulent activities
- Verify your identity
- Protect against security threats
- Monitor for suspicious behavior
- Ensure platform integrity
π Analytics and Improvement
- Analyze usage patterns and trends
- Improve our products and services
- Develop new features
- Optimize platform performance
- Conduct market research
π€ Information Sharing and Disclosure
We may share your information in the following circumstances:
πͺ With Sellers
- Order details for fulfillment
- Delivery address information
- Contact details for order-related communication
- Return and exchange requests
π With Service Providers
- Payment Processors: For transaction processing
- Delivery Partners: For shipping and logistics
- Technology Partners: For platform operations
- Analytics Providers: For usage analysis
- Customer Support: For service provision
βοΈ Legal Requirements
- Compliance with legal obligations
- Response to court orders and legal processes
- Protection of our rights and property
- Investigation of fraud or security issues
- Emergency situations involving safety
π Business Transfers
- Mergers and acquisitions
- Asset sales or transfers
- Corporate restructuring
- Bankruptcy proceedings
π‘οΈ Protection Measures
We require all third parties to respect the security of your personal data and treat it in accordance with applicable laws. We only allow them to process your data for specified purposes and in accordance with our instructions.
βοΈ Your Privacy Rights
You have the following rights regarding your personal information:
ποΈ
Right to Access
Request copies of your personal data and information about how it's processed.
βοΈ
Right to Rectification
Request correction of inaccurate or incomplete personal information.
ποΈ
Right to Erasure
Request deletion of your personal data under certain circumstances.
βΈοΈ
Right to Restrict
Request restriction of processing your personal data in specific situations.
π€
Right to Portability
Request transfer of your data to another service provider in a structured format.
π«
Right to Object
Object to processing of your personal data for marketing or other purposes.
π§ How to Exercise Your Rights
- Account Settings: Update information directly in your account
- Privacy Settings: Control data sharing and communication preferences
- Customer Support: Contact us for assistance with privacy requests
- Data Protection Officer: Email dpo@flipkart.com for complex requests
π Data Security
We implement comprehensive security measures to protect your personal information:
π‘οΈ Technical Safeguards
- Encryption: Data encrypted in transit and at rest using industry standards
- Access Controls: Strict authentication and authorization mechanisms
- Firewalls: Network security to prevent unauthorized access
- Monitoring: 24/7 security monitoring and threat detection
- Backups: Regular secure backups with disaster recovery plans
π’ Organizational Safeguards
- Employee Training: Regular privacy and security training
- Background Checks: Screening of personnel with data access
- Confidentiality Agreements: Legal obligations for data protection
- Incident Response: Procedures for handling security breaches
- Regular Audits: Internal and external security assessments
π Learn More
For detailed information about our security measures, please visit our Security Page.
π
Data Retention
We retain your personal information for different periods depending on the type of data and purpose:
Account Information
Retained while your account is active and for a reasonable period after closure for legal and business purposes.
Transaction Data
Kept for 7 years from the date of transaction for accounting, tax, and legal compliance purposes.
Marketing Data
Retained until you opt out of marketing communications or for 3 years from last interaction.
Support Records
Maintained for 2 years from the date of interaction for quality assurance and training purposes.
Analytics Data
Aggregated and anonymized data may be retained indefinitely for business intelligence purposes.
ποΈ Data Deletion
- Automatic deletion when retention periods expire
- Secure deletion methods to prevent data recovery
- Regular purging of unnecessary data
- User-requested deletions processed promptly
πͺ Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
π§ Types of Cookies
- Essential Cookies: Required for basic platform functionality
- Performance Cookies: Help us understand how you use our platform
- Functional Cookies: Remember your preferences and settings
- Marketing Cookies: Used to show relevant advertisements
βοΈ Managing Cookies
- Browser Settings: Control cookies through your browser preferences
- Cookie Preferences: Manage settings in your account
- Opt-Out Tools: Use industry opt-out mechanisms
- Mobile Settings: Control tracking in mobile app settings
β οΈ Important Note
Disabling certain cookies may affect the functionality of our platform and limit your user experience.
π International Data Transfers
Your information may be transferred to and processed in countries other than India:
π Safeguards
- Adequacy Decisions: Transfers to countries with adequate protection
- Standard Contractual Clauses: Legal agreements ensuring data protection
- Certification Schemes: Compliance with international privacy frameworks
- Binding Corporate Rules: Internal policies for data protection
π Transfer Locations
- Cloud service providers in secure jurisdictions
- International payment processors
- Global customer support centers
- Analytics and marketing service providers
πΆ Children's Privacy
We are committed to protecting children's privacy:
- Age Restriction: Our services are not intended for children under 13
- Parental Consent: Required for users between 13-18 years
- Data Minimization: Limited data collection for younger users
- Special Protections: Enhanced privacy controls for minors
- Immediate Action: Prompt deletion if we discover child data collected without consent
π¨βπ©βπ§βπ¦ For Parents
If you believe your child has provided personal information without consent, please contact us immediately at privacy@flipkart.com.
π Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements:
π’ Notification Methods
- Email Notification: For significant changes affecting your rights
- Platform Notice: Prominent notice on our website and app
- Account Dashboard: Updates in your account settings
- Push Notifications: Mobile app notifications for important changes
β° Effective Date
- Changes become effective immediately upon posting
- Continued use constitutes acceptance of updates
- 30-day notice period for material changes
- Option to close account if you disagree with changes